If possible, I’d reduce the reading age of the questions by using simpler words and shorter sentences. I consistently overestimate the reading ability of average citizens.
If these statements were really on a ballot, people would likely have seen advertisements or news clips about the proposal. Right now, people have never heard these proposals before. It’s important that they understand what you’re asking.
I disagree. I believe good ballot measure polling should more accurately reflect the actual language that would appear on the ballot. There’s a known bias towards voters being more likely to support simpler language.
Unless this is an extremely expensive measure (which is probably won’t be), I don’t think that assumption is correct. Most voters will probably never hear about the initiative before they see it on the ballot/will have seen a cursory ad that they barely paid attention to.
If possible, I’d reduce the reading age of the questions by using simpler words and shorter sentences. I consistently overestimate the reading ability of average citizens.
If these statements were really on a ballot, people would likely have seen advertisements or news clips about the proposal. Right now, people have never heard these proposals before. It’s important that they understand what you’re asking.
I disagree. I believe good ballot measure polling should more accurately reflect the actual language that would appear on the ballot. There’s a known bias towards voters being more likely to support simpler language.
Unless this is an extremely expensive measure (which is probably won’t be), I don’t think that assumption is correct. Most voters will probably never hear about the initiative before they see it on the ballot/will have seen a cursory ad that they barely paid attention to.